The Art of Casino Design

Casino is a movie that captures all of the good, bad and ugly aspects of Las Vegas life. It doesn’t gloss over the scumbaggery or make it seem glamorous; instead it is a well-built drama that makes you feel for all of the characters, especially Sharon Stone as Ginger McKenna.

Like any business, casinos need to balance profits with customer satisfaction. Creating an environment that keeps people gambling and coming back can help them achieve those goals. But designing a casino involves more than just arranging chairs and tables. Casinos use many tactics to influence players’ behavior, from lighting and sounds to smells and visual media.

For example, a casino might waft its signature scent through its ventilation system to create a pleasant smell. It might also play uplifting music and offer complimentary drinks to lure people in. The combination of all of these elements creates a euphoric setting that encourages people to stay and gamble more. Another tactic is using slot machines and other games that generate “near wins.” These are symbols that come so close to a jackpot that the brain triggers a reaction similar to a true win. This can keep people playing for longer periods of time, hoping they will hit the big payout.

Gambling in its various forms has been a part of human culture for millennia, beginning in 2300 BC with wooden blocks that represented dice and later in 500 AD with card games. While the concept of luck has a lot to do with the outcome of any given game, there is no doubt that the house always comes out the winner. That is why casino designers do everything they can to entice gamblers and get them to spend more money than they intended to.

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